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Everyone loves designer jeans. From Joe’s Jeans to Hudson Jeans, one could say that the best clothing investment is certainly a good pair of jeans. Designed by the Swedish, Nudie Jeans originated from Gothenburg and was founded in 1999 by Maria Erixsson and we can’t say enough how infatuated we are with the quality of Nudie Jeans. The raw and pre-washed Nudie jeans are definitely Hollywood celebrities favorite because guess who was caught wearing them? Zac Efron!

Alright Zac Efron, you sold us when you wore Nudie Jeans. We are going to buy one for our boyfriend now. 


When it comes to investing the ultimate piece of outfit, the general consensus would agree that a great pair of jeans is vital. After saving up for months to buy that perfect jeans,the next question is – how do you care for it? Caring for denim does not take meticulous strategy but taking these simple steps should prolong the life of your jeans. After all, the longer you wear, the more comfortable it gets. So here are our guidelines to care for your denim.

Tip #1: Selecting the right size.
Remember that denim are made from wax/resin which makes it very stiff. When a pair of raw jeans are wet initially, the jeans will constrict and shrink. Depending on the fabric, different jeans will shrink differently. Therefore, always ask your retailer how much the jeans will shrink because some brands pre-treat their fabrics to reduce the amount of shrinkage (this process is known as sanforization).

Tip #2: Fading the color your jeans
Generally, the color of your jeans becomes darker due to the fabric reducing stiffness. It is recommended to wear your jeans a lot and wash them sporadically. By doing so, this will increase abrasion areas hence fading the color of your jeans.

Tip #3: Washing your denim
Do not wash your new jeans for the first six months to maintain its material. However, It is highly recommended to use vegetable soap when washing your denim since most commercial soaps contain brightening chemicals. Always wash them inside out to preserve thread and quality. If possible, avoid the dryer (spin dry if you have to) and wear them slightly wave. By doing so, your jeans will conform to the contours of your body.

Denim materials are indeed very unique. It is more than just a fabric – more like a second skin that requires tender loving care. The classic, timeless piece of jeans are perfect for everyday wear, special events and of course, it is the ultimate symbol of freedom.